Snap Interactive Launches Rebrand of Dating App AYI as FirstMet

FirstMet App Targets Singles Over 35 and Introduces an innovative new Look, extra Features and an advanced Cellphone Experience

NEW YORK, NY–(Marketwired – Mar 7, 2016) – Snap Interactive, Inc. (“SNAP” or perhaps the “Company”) ( OTCQB : STVI ) today announced a rebranding of AYI passion.com review forum, the business’s flagship dating platform and among the first relationship apps to incorporate with Facebook. Since its inception in 2007, AYI has generated a residential area of over 30 million singles worldwide, and it is now rebranding as FirstMet to reflect the business’s vision in making it easier for solitary grownups to meet up brand new individuals in an agreeable, low-pressure environment.

The brand new branding and look of FirstMet is combined with substantive improvements within the application on web and mobile. FirstMet has enhanced IceBreakers, an element that has been popular on AYI, with the addition of more means for users in order to connect effortlessly along with other community users. In addition, FirstMet has unlocked messaging to matches, allowing for users to deliver a message that is first liberated to other users with who they share shared interest.

SNAP’s CEO, Alex Harrington, says, “AYwe has been a effective relationship solution, providing an effective way for a residential district of 30 million singles to generally meet and explore intimate relationships. Nonetheless, we required a stronger brand name identification to communicate those advantages effortlessly to brand new and current users. We have been excited to reveal FirstMet, which catches the essence of our brand name vow: making it possible for solitary grownups 35 and older to fulfill more folks and lead happier, more satisfying life.”

FirstMet’s iPhone and Android os software are both newly reconstructed through the ground up with an even more back-end infrastructure that is streamlined. Not just will the iPhone and Android apps perform much better than the former AYI indigenous apps, nevertheless the brand brand new underlying technology allows SNAP to create improvements to your apps with greater regularity in accordance with less expensive.

Mr. Harrington continues, “SNAP was spending the past many months to raise our mobile applications to your greatest requirements on the market, considering that the most of individual task within the dating category has shifted to mobile platforms. Aided by the rebranded FirstMet iPhone and Android os apps, we now have made mobile the point that is focal innovation during the business in the years ahead.”

SNAP will likely be coupling the FirstMet launch with a campaign trying to reengage users of its 30 million individual database which have become inactive. For additional enticement, FirstMet promises to provide free studies regarding the item and “open household” dates, during which new and existing users can experience the many benefits of premium features free of charge.

Mr. Harrington concluded, “We think that rebranding to FirstMet will reinvigorate use within the product and reengage previous members, driving income development for the business. Additionally, it is a significant strategic go on to produce a foundational brand name for an item with a very important 30 million individual database. Finally, the rebranding affirmatively targets a niche that is underserved the marketplace, grownups 35 years and older. With most of the industry attention and innovation focused on hook-up apps and also the millennial generation, FirstMet fills an essential void in aiding solitary grownups searching for brand new relationships, while minimizing your time and effort and anxiety to getting right straight back within the relationship game.”

FirstMet is available on five desktop and mobile platforms. It really is regarding the desktop and web that is mobile www.firstmet.com, and it has apps available on Twitter plus in the App shop and Bing Enjoy. iPhone and Android os apps are free to install. More details about FirstMet is available at

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and runs dating applications for social networking sites and mobile platforms. The level is a patent-pending mobile application that is dating to top-quality singles. SNAP’s flagship brand name, FirstMet (formerly AYI.com), is just a multi-platform online dating service with a big individual database of around 30 million users.

The articles of y our web sites aren’t section of this news release, and also you ought not to look at the articles of the internet sites in making a good investment choice with regards to our typical stock.

Facebook is just an authorized trademark of Twitter Inc. Apple, iTunes and iPhone are registered trademarks of Apple Inc. and App shop is really a service that is registered of Apple Inc. Android os and Bing Enjoy are registered trademarks of Bing Inc. FirstMet therefore the level are trademarks and AYI.com is really an authorized trademark of Snap Interactive, Inc.

Forward-Looking Statements:

This news release contains “forward-looking statements.” Such statements could be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or comparable terms. Forward-looking statements aren’t guarantees of future performance, are derived from particular presumptions and therefore are at the mercy of different understood and unknown dangers and uncertainties, lots of which are beyond the business’s control, and cannot be predicted or quantified and therefore, real results may vary materially from those expressed or suggested by such statements that are forward-looking. Such dangers and uncertainties consist of, without limitation, dangers and uncertainties related to basic financial, industry and market sector conditions; the business’s power to institute governance that is corporate or attain conformity with nationwide trade listing needs; the business’s future development plus the capability to get extra funding to implement the business’s development strategy; the capacity to increase or recognize income, decrease expenses while increasing the sheer number of active members, brand brand new registration deals or monthly active users; the capability to come into brand brand new marketing agreements; the capacity to diversify brand brand new user purchase stations or increase the transformation of users to compensated subscribers; the capability to anticipate and react to changing individual and industry styles and choices; the intense competition into the internet dating market; the capability to launch new applications or derive revenue from brand brand new applications; and circumstances that may disrupt the functioning regarding the organization’s applications. More information that is detailed the organization therefore the danger factors which could impact the understanding of forward-looking statements is scheduled forth within the business’s filings because of the Securities and Exchange Commission (“SEC”), including the business’s newest yearly Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and protection holders are advised to learn these documents totally free in the SEC’s internet site at

All statements that are forward-looking only at the time of the date on which they truly are made. The organization undertakes no obligation to upgrade any statement that is forward-looking statements to mirror activities or circumstances following the date by which such declaration had been made, except into the level needed by relevant securities laws and regulations.

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